How to disclose eSIM affiliate links without hiding the relationship

State the material relationship in plain language near the recommendation and before the affiliate link can influence the reader.

Three disclosure placement checks: keep it with the recommendation, show it before action and repeat it in detached formats
Keep the relationship visible with the recommendation even when a fragment leaves its original page.

Use plain language such as ‘We may earn a commission if you buy through this link’ near the recommendation and before or beside the link. Repeat it where content is consumed out of context. Check the rules that apply to your market.

Start with observable evidence

The FTC says a material connection should be obvious and hard to miss, and that disclosure should appear with the endorsement message. [ftc-disclosure]

Write the relationship in language the audience understands. Labels such as ‘collab’ or a disclosure hidden behind more clicks can be ambiguous. [ftc-disclosure]

Design for fragments: a social card, excerpt or copied comparison may travel without the page footer, so the relevant disclosure may need repetition. [ftc-disclosure]

Choose the operating path

A generic footer or ambiguous label does not help a reader evaluate the recommendation at the decision point.

ARTICLE

Near the first recommendation

  • State the commission relationship before the reader reaches the buying link.

COMPARISON

Alongside commercial choices

  • Do not let one disclosure imply that every listing has the same relationship.

SOCIAL

Inside the post or video

  • Keep it visible without requiring profile navigation.

Verification matrix

PlacementReader can seeWeak substitute
Near recommendationRelationship before actionFooter only
In social contentDisclosure with endorsementProfile bio only
In videoVisual and spoken contextDescription after more clicks

Check before acting

Where and how should a travel publisher disclose an eSIM affiliate relationship?

  • Name the commission relationship plainly
  • Place it near the recommendation
  • Make it visible before action
  • Repeat it in detached formats
  • Check local law and platform rules

Sources

Updated: 2026-08-25

  1. Disclosures 101 for Social Media Influencers — U.S. Federal Trade Commission · 2026-08-25
  2. Letisim affiliate program — Letisim · 2026-08-25